Why Should Corporations Outsource Video Production?
Video production can be complex and costly. While some businesses have in-house production teams, this can be an unnecessary expense for companies that only occasionally need a crew and gear. Dedicating part of your company to managing video production and determining camera lens sizes, audio settings, storyboarding, and video editing negatively impacts your bottom line and takes time away from your core business.
Outsourcing your corporate content to a professional video production crew is generally cheaper, faster, and more flexible. It means that you can focus on your business operations while someone else decides how to best produce your video or corporate live event.
Cost Effective
Producing your own videos can get incredibly expensive once you add up the cost of hiring and training an in-house production crew, purchasing all equipment, benefits, and loss of productivity due to company meetings. High-resolution cameras cost thousands of dollars, not to mention microphones, lights, tripods, video storage solutions, and other gear. It’s a big spend on items that aren’t being used regularly.
Establishing a relationship with a qualified creative production team takes less time and money, and it guarantees the highest-quality content possible, making the most of every cent. If video production is not part of your everyday operations, it makes more sense to let the professionals do their job so you can get back to yours.
Access to Expertise
Four Winds Creative professionals have many different backgrounds and expertise. This diversity of skills lets us offer more video production solutions than any individual could do on their own, like mastering innovative trends in corporate training videos.
Our video production teams offer the following services:
- Scriptwriting and storyboarding: Planning ahead is always essential to capture scripted content or a live event. Production teams use storyboards, scripts, and itineraries to plan camera angles, audio needs, B-roll, and all other essentials. This maximizes every moment of production and prepares for potential setbacks.
- Video production: A full videography team includes camera operators, audio techs, producers, and more, depending on your needs. While a single-camera setup may only need one or two operators, larger corporate events require more extensive teams. Most importantly, everyone on the team must work fluently with their camera equipment and gear.
- Live streaming: Streaming an event is more complicated than hitting “live video” on your phone. Professional video teams can stream your live content across multiple social media platforms, like Facebook and TikTok, simultaneously. This lets you achieve a larger audience while guaranteeing someone is always behind the camera.
- Post-production editing: An expert editorial staff will mold your footage into an impactful final video and clean up any poor audio or image quality using sound design and color correction.
- Animations and graphics: Our post-production team includes skilled graphic animators who can make your videos pop with eye-catching transitions that add motion to text and bring technical concepts to life.
Streamlined Workflows
The video production process is time-consuming and often requires multiple sets of hands and many steps. For example, let’s say you want to edit footage from a day-long corporate event into a three-minute video. It can be a week-long process for a single editor especially when we factor in feedback.
That’s several hours of video and audio footage that must be organized, cut down, and juxtaposed repeatedly until it fits the desired timeframe. The sound, color, and graphics require several more hours of work.
One single editor would need at least a week to complete this, but a professional editorial team can give you a high-quality cut in fewer days. Outsourcing will significantly speed up the video production process and ensure that all necessary steps are completed.
Enhanced Creativity
Video production is best done in a collaborative setting. An experienced video production team can bring fresh perspectives to the table and enhance the final product beyond what a lone artist could produce. From storyboarding to editing, diverse and creative mindsets are critical to the process.
You can request unique animations for your event backdrop or request that our editorial staff split your content into multiple shorter videos perfect for social media. The more involved you get in your content’s creative process, the more you can tap into our team’s specialized skills.
Maximize Your Corporate Content With Professional Video Production
Corporate videos represent your brand and should look and sound polished, which requires extensive work in all stages of production. Outsourcing video production to a professional team will save you money, energy, and time. As a result, you can focus on your job while the camera operators, editors, and other creatives focus on theirs.
Contact Four Winds Creative today to make the most of your corporate video production.