With SanDisk, the ask was to make several fun, stop motion animations that feature their products for social channels.
“Impressive Flash” — Fully Animated Short
Project: Social Media Videos
Roles: Ideation, Art Direction, Miniature Set Construction, Stop Motion Animation, Photography, Visual Effects, Editing, Encoding, Finishing
Duration: 4 Weeks
Location: San Jose, California
In order to hit the right tone, we dove into SanDisk’s existing social media posts to make sure we understood their corporate voice and could emulate their sense of fun and playfulness. We then pitched several ideas and storylines for the client to choose from.
They wanted us to showcase many different products in each of the featurettes. Using a combination of photography, and animation software we created several shorts that were very successful across all of Sandisk’s different social channels.