ALW’s vision is to Illuminate the Soul™ with their innovative and highly configurable lighting designs, and they asked our Bay Area based team to create a brand video detailing their process and their “why” by showcasing their people and their products.
ALW Lighting Brand Video
Project: Brand Video
Roles: Director, Producer, Casting, Shooting, and Editing
Duration: 3 Months
Location: Oakland California
We engaged with ALW at their headquarters in Oakland, California, so we could get a sense of their people, culture, and products. Partnering with their local crew in Mexico, they provided us with cinematic footage of the client’s primary factory and workforce so we could show how each of their products were built.
Our talented crew in the Bay Area spent the day shooting in different areas of the ALW HQ, showcasing how their teams design, ideate, and market their life enhancing lighting. The video culminates in an epic drone shot that starts on a group of their employees in front of their factor and HQ and then resolves over the Oakland cityscape.