Innovative Trends in Corporate Training Videos for 2024

Training videos give viewers an easy, visual way to digest different types of information, from hard data to operational procedures. Today, a stronger focus on accessibility, hybrid work, and technology has changed how many companies approach these training strategies. 

Staying atop the latest video trends and innovations can help you deliver information effectively without hurting your budget. Explore the best strategies for training video production in San Francisco.

Most Popular Types of Corporate Training Videos

Training videos adopt various purposes and styles depending on their contexts. So, a tutorial video may rely more on visual aspects than a presentation about policy changes. Corporate training videos often combine different approaches, such as interviews and animations, to maintain engagement and spotlight key points. 

The most popular types of training videos include:

  • Talking head videos: These videos are assembled around interviews and lectures, usually interlaced with tutorial videos, animations, B-roll, and sound bites. They generally have minimal production requirements and give you more creative freedom in post-production. 
  • Explainer videos: Often categorized as “talking heads,” explainer videos usually feature one speaker elaborating on a specific subject. These videos may include B-roll, animated presentations, guest explainers, and other layers to maintain attention and elaborate on details. However, explainer videos can also be as basic as a TED talk or an unedited recording from your laptop camera. 
  • Animated videos: Animation can fit various purposes during training. For instance, basic animations can help you present information by highlighting important words and images. Alternatively, complex animations can demonstrate equipment procedures or bring diagrams to life.
  • Presentation videos: These videos often use voice-overs and screen recordings of PowerPoint-style presentations to deliver information both verbally and visually. However, more advanced presentations may combine elements from animated and explainer videos for stronger engagement. 

Corporate Training Videos vs. In-Person Education

Everyone’s best learning style is unique, so in-person, remote, and video training may benefit each person differently. Because of this, it may be challenging to decide which solutions work best for your team. 

Many corporate training plans feature a combination of individual and group training. For example, a remote workforce may spend the first half of training watching videos and presentations. From here, they’ll rejoin in a video conference room to hear from leadership directly and participate in group discussions. This dual approach should help all employees understand the training, whether they’re verbal or visual learners

However, certain training plans may only benefit from particular techniques. Video production is often ideal for data-based and technical training, making it easy for viewers to digest information and replay key details. On the other hand, operational training for specific equipment and procedures may benefit from a hands-on approach. 

Remote and Hybrid Training Prioritizes Accessibility

The 2020 work shifts forced many businesses to reconsider their accessibility, especially as they switched to permanent remote and hybrid models. Corporate training videos inherently make your training sessions more accessible — employees can tune in from almost anywhere at any time without having to drive or manage their microphone settings. 

However, there are many additional steps you can take to make your projects accessible to everyone. Today, many employers and production teams put an emphasis on accommodating hearing disabilities. From a product level, crisper audio quality and dialogue delivery will make every word easier to digest. Beyond that, subtitles and American Sign Language (ASL) translators give viewers multiple ways to follow your words. 

More AR and AI May Be on the Horizon

Virtual reality (VR) and augmented reality (AR) training uses life-like simulations of specific procedures and encounters. For example, corporate retailers have used non-interactive VR scenarios to prepare employees for Black Friday sales. By gauging reactions to stressful situations, employers can more easily determine areas of improvement and the best employees for busy areas. 

Artificial intelligence (AI) is also frequently used in employee training. For instance, some automated programs use preliminary test results to determine personalized training plans and recommended videos. AI and AR will likely continue to evolve in 2024 and beyond, which may impact how we develop training videos, schedules, and more. 

Amp Up Your Training With Video Production in San Francisco

By working with a professional production agency, you can prepare the most engaging and innovative training videos possible for your team, while keeping your focus on the details that matter. 

At Four Winds Creative, our production and animation experts will work with you one-on-one to determine the best pre-production plan possible. We hope to create something unique that will keep your team educated, motivated, and entertained. Contact Four Winds Creative today to learn more about video production in San Francisco.  


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