Enhancing Your Visual Story: The Role of Post-Production in Modern Videography
Video is the best format to grab attention and explain complex ideas simply. Whether you’re creating an explainer video for a new product release, showcasing your brand at an event, or building up success stories with customer testimonials, high-quality video is the best medium. Today, we will focus on how a professional video post-production team elevates your content to the highest level.
Why Video Works
Video works so well to communicate messages as it’s a multi-sensory tool. Visuals, music, and narration combine to explain complex ideas clearly. It conveys your brand’s identity and builds passion within your audience.
This is especially important for tech companies, startups, and any other visionary organization that needs to quickly build a rapport with audiences while clearly explaining the benefits of their product. Innovative companies demand innovative videos, and at Four Winds Creative, we love creating new concepts through our professional post-video production.
The Importance of Storytelling
Storytelling remains a key function of producing a successful video. You must carefully plan the message you want to get across and write a script that delivers your message clearly and entertainingly.
Whether using real-life actors, cartoons, or infographics, you must choose memorable characters and imagery that suitably reflect your brand and immediately grab the audience’s attention.
The prevalence of mobile devices and the quantity of social media apps provide a growing opportunity to get your videos in front of more eyes more often. These changes in how people consume videos play a huge role in how they are designed and produced, with post-production becoming more important than ever.
Modern Videos for Modern Companies
Due to changing trends in content consumption, several factors you need to consider will influence your video post-production.
Shorter Attention Spans
YouTube Shorts, Instagram Reels, and TikTok have created an environment of constant scrolling for that video that immediately catches the attention. If your video isn’t engaging from the start, you will simply get scrolled over. Engaging graphics and quick edits help to draw in your audience right from the start.
Subtitles for Silent Viewing on Small Screens
People will commonly view videos silently on their mobile devices while in public. This means that modern videos need to come with built-in subtitles.
You can’t rely on autogenerated subtitles to transcribe your message correctly. If an error is made, you may lose the meaning behind the story you’ve spent so much time planning. A professional post-production team will ensure that your subtitles not only fill the audio narration void but also add engagement to the viewing experience.
Everything from the subtitles’ font, highlighting, and pacing needs to match the brand image. When applied correctly, subtitles become a focal part of the video content rather than an afterthought.
Thumbnails for videos are a huge factor in whether someone will click on a video on social media. This takes careful analysis in the planning phase and execution in the post-production process. This is true for both short-form videos and long-form.
Long Form Video
Long-form video content is still hugely important and plays a vital role in companies expressing their brand and explaining products.
Tech events showcasing new trends and product releases within a certain industry gain huge online viewerships. The footage from these events can only be planned to a certain point, as the people involved aren’t usually professional actors.
This means that a professional video post-production team is responsible for creating an exciting and consistent story. This is achieved by choosing brand-appropriate music, pacing, and transitions that can turn a series of unscripted, candid shots into a seamless and entertaining video.
Creating original long-form content takes an enormous amount of planning and filming. Once you have spent the time to make it, you must ensure you get the most value you can from your efforts. This means getting your post-production team to work their magic and turn one video into several videos.
Cutting small clips out of a long video expands your reach to a wider audience. So many people love consuming quick videos. Repurposing content into clips entices people to watch the full video or learn more without committing blindly.
We have highlighted the various platforms your clipped content can be delivered on. While there are similarities between how content is viewed on each of them, there are subtle differences between YouTube, Instagram, and TikTok. It takes professional video post-production to understand all the nuances of things like display size and calls to action.
Explainer videos that use 2D animation, whiteboard graphics, or infographics are a great way to explain a product feature to potential new customers.
These are particularly important for tech companies looking to simplify something complex. The actual production of these involves many of the core post-production skills from a live video. This means they are still worth considering when discussing modern videos for innovative companies.
Professional Video Post-Production Takes a Team
Video post-production is not just one thing. It is a combination of various skills that come together to provide a polished product. If you want the most refined and professional video, it takes a team of specialists.
Editing involves selecting and cutting together all the final scenes from the raw footage. This process enhances the narrative by providing pacing and a logical flow.
We’ve already highlighted how this is crucial for a business event video, but it is vital for any video you put out. Consider you are producing a launch video for your tech startup.
You want to capture the passion of the project while maintaining a coherent narrative. It takes an experienced team to understand how to combine the excitement of innovation and tell human stories while still providing all the necessary information your audience needs.
Color Correction and Grading
This process is about adjusting colors for consistency. It ensures your video maintains a smooth feeling, even if shots have been filmed under different lighting conditions. You may be telling the story of a new brand and have indoor and outdoor shots. Color correction ensures the whole video feels balanced.
Color grading contributes to setting the mood for the video. Ensure you choose appropriate color grading that fits with your brand. Even though this may not seem obvious when watching, it all contributes to the subconscious feeling your brand gives off.
Visual Effects (VFX)
The visual effects on a company video don’t need to be at the level of a Hollywood blockbuster. While there’s probably no need for CGI explosions (or maybe there is), adding graphics labels can help explain what the viewer is watching.
Annotations and arrows on a product demonstration can support narration to ensure your audience is looking in the right place. Labels can also be useful between scenes to inform of a change of location or time. If you are explaining data, dynamic graphs, and illustrations make consuming it much easier.
Motion Graphics and Animation
Explainer videos that primarily use animated graphics have become very popular. It makes explaining complex things easy and fun. The visually engaging nature of cartoons and an upbeat voice-over keep the audience interested and focused.
These can take the form of 2D, 3D, or whiteboard animations. And they can be used to explain anything, from a user flow in software to applying for a job. The step-by-step nature of explainer videos makes learning anything easy.
Voice-over and Narration
The voice-over and narration add context and information to help your viewers understand what they see. This means you need to choose a clear and well-paced narrator. As with the visual elements, the narration must be engaging and align with the brand image.
Whether using a human narrator or an AI voice-over, you need a pro to ensure the pacing and tone are correct and sync perfectly with what we see on screen.
Sound Editing and Mixing
This takes care of the remaining sounds you will hear alongside the narrator. This includes music, sound effects, and audio quality consistency.
Of course, music and sound effects represent the brand identity. But they also help to make viewing a video more comfortable and engaging. The skill of adding these lies in ensuring they don’t distract from the message being delivered.
Final Rendering and Encoding
This is the final stage to ensure the video format is suitable for distribution. If the video will be seen across multiple platforms, the video post-production team must ensure the optimal format is chosen for each medium to maintain quality and playability.
Get Started with Your Own Professional Video Post-Production Team
If you are an innovative company with a story to tell, you must find a video production company that embodies this pioneering spirit. At Four Winds Creative, we specialize in delivering videos and animations to tell your story with the clarity and enthusiasm it deserves.
Based in the Bay Area, we are right in the heart of Californian trailblazing. Our experts are on hand to passionately deliver the highest quality video productions. Contact us today to find out how we will take your video production to the next level.