It had been an exhausting month, but this was the moment we’d been laboring so hard for. The chance to see the impact of our blood, sweat and tears and, more importantly, the chance to delight the global audience with an unexpected thrill. The lights dipped low, and darkness engulfed the stage. The audience fell … Working Undercover
As someone who came into the entertainment business late in the game, I appreciate the value of networking because the people you surround yourself with can make or break your career. I met this month’s speaker at San Jose State University, when I decided to go to film school in my late 30’s.
We’re often asked what goes into a great keynote. We’ve talked with customers, partners and presenters to gather their thoughts. We’ve taken time to dig deep into the surveys we’ve conducted on our top ranked keynotes.
In part one of The Four Winds Keys to Keynotes, we dug into the need to know your audience and what’s on their minds. We talked about budgeting for success in both time and money, and we touched on the need to “show” instead of “tell” your audience about the topics you’ll cover. Lastly, we … Four Winds Keys to Keynotes (Part 2)
There are many things in my life for which I am grateful, and my time at Four Winds Creative is high on that list. This month marks my one year anniversary of working at a creative agency right after college. I’ve had many great opportunities here; I feel very lucky to have had Char, Todd, … Lessons From My Desk: One Year Working at an Agency
A lot of what we do as Four Winds Creative is video production, but one of our favorite side gigs is hosting a meetup for creative freelancers in the Bay Area. The Bay Area Creative Freelancer’s Guild Meetup [BACFGM] is more than a tongue twister; its members make it a community for amazing freelance talent right here … Freelancer’s Guide to the Galaxy
It’s that time of year again. It’s time to budget and plan for 2017! Time to reflect on your priorities, wants, and needs for the coming year. Though video content is in huge demand for both internal and external audiences, this critical line item often gets left off of annual budgets because costs can range … How to Budget for Video
These days I frequently see companies advertising for in-house video production staff. This trend makes sense since video is being consumed online more than ever, and it’s a critical part of any company’s marketing and communication strategy. I worked at a global Fortune 50 company for over 12 years managing their in-house video department and … Pros and Cons of Bringing Video Production In-House vs Outsourcing
Besides a great breakfast, nothing sets the tone at company events like an energy filled video. We’re talking music to get them pumped up, inspiring images, and quotes so good your audience will be scrambling to tweet them. We can get your audience to lean forward in eager anticipation of what’s coming next. An excellent … How to Leave a Lasting Impression at Your Next Event
There are few companies that have a finger on the pulse of digital video creation and distribution like YouTube. Some credit the video giant with the shift toward digital. In recent years they opened studios around the globe for popular video creators to have access to high end spaces and gear. We talked with Eileen Rivera, Senior … Q&A with Eileen Rivera of YouTube Space LA
