In part one of The Four Winds Keys to Keynotes, we dug into the need to know your audience and what’s on their minds. We talked about budgeting for success in both time and money, and we touched on the need to “show” instead of “tell” your audience about the topics you’ll cover. Lastly, we … Four Winds Keys to Keynotes (Part 2)
Are you a fledgling videographer and unsure if you’re hitting the right marks to earn your editor’s love? As Four Winds Creative’s in-house editor who gets sent out to wield a camera every once in a while, I’ve been able to learn how to shoot while thinking like an editor—yet also often kicking myself with … 6 Steps to Get Your Editor the Best Content
There are many things in my life for which I am grateful, and my time at Four Winds Creative is high on that list. This month marks my one year anniversary of working at a creative agency right after college. I’ve had many great opportunities here; I feel very lucky to have had Char, Todd, … Lessons From My Desk: One Year Working at an Agency
A lot of what we do as Four Winds Creative is video production, but one of our favorite side gigs is hosting a meetup for creative freelancers in the Bay Area. The Bay Area Creative Freelancer’s Guild Meetup [BACFGM] is more than a tongue twister; its members make it a community for amazing freelance talent right here … Freelancer’s Guide to the Galaxy
On screen text over black reads: “Three years later…” <Fade Up> <Camera Pans L-R across scene> The scene is a simple and clean modern office in Silicon Valley. Several people work intently at their computers. An Air Hockey table sits in the background near a couch, television and several book shelves. The far wall has … Happy Birthday: FWC Turns Three!
If you work in production, or even if you just love to nerd out over video and photo gear, NAB [National Association of Broadcasters] conference is a must-do. According to Natalie Weiss, a video freelancer based in the Bay Area, “…it’s overall a fun show with good vibes.” This year was Weiss’ 3rd NAB show, … 3 Reasons You Should be at NAB Next Year
Where can you find 3 thousand outgoing, karaoke singing, talented social media gurus? Nowhere but Social Media Marketing World [SMMW], of course. Charlyn Villegas and I made our way to San Diego as first timers to this insane conference. We met some great people, danced a lot, and took home a few golden nuggets of … Fresh Faces at Social Media Marketing World
As media platforms and the way in which we use them transform, video has become one of the most common modes of communication. You can find video on websites, used heavily on social media, embedded in presentations, and used all over large events. However, video somehow remains an afterthought in most company strategies. When social … How to Create a Corporate Video Strategy
Cofounders Char and Keith at their first shoot as Four Winds Creative. Taking a risk can be, by definition, dangerous. Taking a huge risk, well, that’s where the real fun begins. I started a business almost three years ago with two wonderful partners, big ambitions, and bigger Moscow Mule mugs. Startups are increasingly popular, especially … The Good, The Bad, and The Best: Starting Your Own Business
Whether it’s a way to get employees excited, a summary for management, or a way to show your users the milestones of the last 12 months, there’s no more engaging way to recap the year than than with video. Yes, 2016 has (finally) come to an end. Now is a great time for your businesses … How to Create the Best Year in Review Video
