Four Winds Creative | Tech Video Production Blog

Giving to Get Through

How Small Businesses Can Support Each Other During COVID-19 It’s no secret that the world is in a state of crisis. With businesses on pause and everyone standing by at[…]

How Video Can Help During COVID-19 (Coronavirus)

With escalating COVID-19 concerns, employers are enforcing work-from-home policies and restricting travel to certain countries in an effort to keep their workforce from risk and exposure. It makes sense! With[…]

Can I Still Hire Freelancers? How New AB 5 Law Affects CA Businesses

On Jan 1, 2020 Assembly Bill 5 (AB 5) went into effect in California affecting freelancers and companies alike. If you’re a small business like us, you might feel concerned[…]

The Employables:
How Four Winds Creative Met Jeff

“Wait, you guys were on a reality TV show?” This question has come up frequently since The Employables first aired on A&E in May 2019. First of all, we thought[…]

PODCAST: Four Winds Reflect on the Past 5 Years

Hear from Four Winds Creative’s Char, Keith, and Todd as they reminisce about their journey to the 5-year mark, talk about their origin story, and discuss what’s to come in the next 5 years.

Freelance tips on how to compete with LA crews

As someone who came into the entertainment business late in the game, I appreciate the value of networking because the people you surround yourself with can make or break your[…]

Four Winds’ Keys to Keynotes (Part 1)

We’re often asked what goes into a great keynote. We’ve talked with customers, partners and presenters to gather their thoughts. We’ve takentime to dig deep into the surveys we’ve[…]

Four Winds Keys to Keynotes (Part 2)

In part one of The Four Winds Keys to Keynotes, we dug into the need to know your audience and what’s on their minds. We talked about budgeting for success[…]

6 Steps to Get Your Editor the Best Content

Are you a fledgling videographer and unsure if you’re hitting the right marks to earn your editor’s love? As Four Winds Creative’s in-house editor who gets sent out to wield[…]

Lessons From My Desk: One Year Working at an Agency

There are many things in my life for which I am grateful, and my time at Four Winds Creative is high on that list. This month marks my one year[…]

Freelancer’s Guide to the Galaxy

A lot of what we do as Four Winds Creative is video production, but one of our favorite side gigs is hosting a meetup for creative freelancers in the Bay[…]

Happy Birthday: FWC Turns Three!

On screen text over black reads: “Three years later…” <Fade Up> <Camera Pans L-R across scene> The scene is a simple and clean modern office in Silicon Valley. Several[…]

3 Reasons You Should be at NAB Next Year

If you work in production, or even if you just love to nerd out over video and photo gear, NAB [National Association of Broadcasters] conference is a must-do. According to[…]

Fresh Faces at Social Media Marketing World

Where can you find 3 thousand outgoing, karaoke singing, talented social media gurus? Nowhere but Social Media Marketing World [SMMW], of course. Charlyn Villegas and I made our way to[…]

How to Create a Corporate Video Strategy

As media platforms and the way in which we use them transform, video has become one of the most common modes of communication. You can find video on websites, used[…]

The Good, The Bad, and The Best: Starting Your Own Business

Cofounders Char and Keith at their first shoot as Four Winds Creative. Taking a risk can be, by definition, dangerous. Taking a huge risk, well, that’s where the real fun[…]

How to Create the Best Year in Review Video

Whether it’s a way to get employees excited, a summary for management, or a way to show your users the milestones of the last 12 months, there’s no more engaging[…]

Live Event Coverage: How Quick Turn Video Can Amplify Your Message

Anytime your company attends or hosts a live event, you have a huge opportunity to leave a lasting impression. While conferences, trade shows, and company events have countless activities pulling[…]

On-Camera 101: How to Use a Teleprompter Like a Pro

Using a teleprompter can take your presentation to the next level but it can bring an added layer of complication too. Let’s say you’ve decided to send a video message[…]

Video Tips: A First Timer’s Guide for Being Interviewed “On-Camera”

Being interviewed on-camera can be terrifying for a first-timer. What do I wear? How should I speak? How should I prepare? Regardless of your experience level, there are steps that[…]

Announcing a New Service: Four Winds Events

If you and your team have ever been tasked with hosting a large event, you know the detail and coordination can seem endless. Booking the venue, managing travel, developing branding[…]

How to Budget for Video

It’s that time of year again. It’s time to budget and plan for 2017! Time to reflect on your priorities, wants, and needs for the coming year. Though video content[…]

Summer Roundup: 2016 Edition

Some say summer’s almost over, but at Four Winds Creative, the heat is on. First, let’s recap what happened since May. We flew drones in San Diego with some very special[…]

The New Office: Our Next Frontier

We’ve had such an exciting July and hope you have too! Part of what made our July so fun was the prospect of our new and improved office becoming a[…]

Pros and Cons of Bringing Video Production In-House vs Outsourcing

These days I frequently see companies advertising for in-house video production staff. This trend makes sense since video is being consumed online more than ever, and it’s a critical part[…]

How to Leave a Lasting Impression at Your Next Event

Besides a great breakfast, nothing sets the tone at company events like an energy filled video. We’re talking music to get them pumped up, inspiring images, and quotes so good[…]

Four Winds Creative - Technology Video Production Services

Creative Freelancers Biggest Questions… and Answers!

What do you feel is your biggest challenge as a freelancer? Getting noticed? Finding and get returning clients? Maybe your challenge is that you’re not sure if you’re leaving[…]

9 Ways to Use Video to Maximize Your Next Live Event

Your company is spending big money at live events. Whether it’s a trade show booth, a conference sponsorship, or an event organized by your business, you’ve invested time and money–[…]

Live Streaming: When to DIY or Not

Webcasting, live streaming, webinars, video-casting. No matter what you call it there are many ways to offer a live video stream to a worldwide audience and more opportunity and platforms[…]

Q&A with Eileen Rivera of YouTube Space LA

There are few companies that have a finger on the pulse of digital video creation and distribution like YouTube. Some credit the video giant with the shift toward digital. In recent years[…]

We’re Celebrating a Huge Milestone!

Today is a big day for us at Four Winds Creative. Two years ago today Todd, Keith and I started this company. The memories of walking into our first[…]

From Burglary to NAB, Get Caught Up With Our April Adventures

Whew! No foolin’ around this month! As April comes to a close here at Four Winds Creative we have to take a look back on a super-crazy-fun month. Let’s recap[…]

Why We Forged a Horseshoe for a Broadcasting Conference

The Four Winds team got to travel back in time to a place where blacksmiths forge horseshoes by hand and couples travel via horse and carriage. The project was to[…]

Studio vs. Field: Which one is Right for You?

Choosing a location for a video can be a tough, but there are ways to determine if it’s time to get out of the conference room and into a studio[…]

5 Things Every Creative Freelancer Should Know

Creative freelancers. A mysterious and coveted lifestyle. An aspiring freelancer might think, “How do they find work? Who do they learn from? Where do they find those cool clothes?” Luckily,[…]

What’s the story with online video?

Humankind has been telling stories since long before we had the written word. Although, no one can know for sure, Princeton University thinks we used sign language before speech to[…]

FWC Goes Hard at CES 2015

WHEW!!! CES 2015 was an awesome way to kick off the year. We had a blast working closely with old friends, made new friends and broke through the noise in[…]

Break Through the NOISE at CES 2015!

International CES was not only the first trade show I had ever attended, but it was also my very first business trip …. ever. I was 22, at my job[…]

Web Series: America’s Finest Grill on Destination America’s site

Watch how we built the most American grill EVER. First, you tear apart a 15′ trailer. Second, you buy a kegerator. Third, you pray you get it done in time. Discovery[…]

How Much Does a 2 Minute Video Cost?

One of the first questions people ask us is “How much does a video cost?” As much as I want to avoid the answer, “It depends”, it really does depend[…]

Be Moved by Stories

Think of the stories you remember. Why do you remember them? Were they funny? Were they sad? Did they get you all fired up with a need to make a[…]

Spreading Your Ideas

Often we have great ideas that people just don’t glom onto as fast as we think they should. If you’re like me it really bothers you that they don’t see[…]

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